The Design Squiggle

Programming - Mar 31, 2024

I think we all have an intuitive understanding that, at the beginning of projects that require our creativity (be it design or code), things feel uncertain and messy. Then, as we go, things tend to straighten out. There is still some wiggling and setbacks, but by the end, we find a single solution and ship it.

Apparently this feeling has a logo: The Design Squiggle

The Process of Design Squiggle by Damien Newman,

It comes from Damien Newman who says that a client gave him 30 seconds to sell them on the value of design, and this did the trick.

I find it a little funny to take this little concept and give it such a grandiose presentation. A dedicated website! A story with a boatload of name dropping! Very specific attribution instructions! But hey, I don’t have any famous doodles, and I gotta admit, this does a great job of expressing a complex thing quite quickly.

Reminds me of a boss a buddy of mine had who claims to have invented the Curiously Strong motto for Altoids, and didn’t mind telling people about it.

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